Apple has cleverly created a brand image, from the design of its hardware, to the architecture of the stores, to the advertising. The stores are branded with the Apple logo, almost in the way that medieval signs were used - i.e., when you see the apple you know what the product is without reading anything. The Apple stores around the world have been designed with this in mind by the outstanding Philadelphia architecture firm of Bohlin Cywinski Jackson. At left, is the entrance to the store on Fifth Avenue in New York, a glass cube - and simultaneou
sly a building, a sculpture and an advertisement. At right, is the store on Regent Street in London. The old facade has been kept, but the interior is light and modern, with translucent glass floors (see the pictures after the jump). Does this create value for shareholders? It certainly creates the image of a strong, modern company and draws attention to the product, so yes. http://www.bcj.com/
Floor in the Regent Street Store.
Apple Store, Nagoya, Japan.
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