The rates of return in the world of art vary greatly by artist. Some incredible returns have come from modernists like Pollock, Rothko, and Kline. But what kind of numbers do they generate? On the left is Mark Rothko's "Grey and Black," a painting bought by an Iowa couple in 1996 for $800,000. It sold last month for $10.7 million, appreciating at a compound annual rate of 26%. As a brand, Rothko has provided consistently high returns to investors. In 2005, Christie’s sold an orange-colored Rothko for $22.4 million; it had previously sold for $975,000 in 1984, so it appreciated at an annual rate of 16.1%. Over the same time period, the Dow had an annual return of 10.7%. In May, Sotheby’s auctioned a Rothko owned by David Rockefeller titled “White Center, with Yellow, Pink and Lavender,” for $73 million. He had acquired the painting in 1960 for $10,000, so it appreciated at a rate of 21.0% per year, while the Dow grew at an annual rate of 6.7%.
An artist generating some of the highest returns today is a newcomer named Banksy. He began as a graffiti artist and his true identity has never been revealed (at least in public). Banksy is simultaneously commercial, political and controversial. He painted the words "I want out" inside the elephant enclosure of the London Zoo. In 2005, he hung his own artworks in the Museum of Modern Art, Metropolitan Museum of Art, and the American Museum of Natural History in New York. In 2004, Banksy created "spoof £10 notes, substituting Princess Diana's head for the Queen's and changing 'Bank of England' to 'Banksy of England'." At that time, 50 signed posters, each containing 10 uncut Diana notes were sold for £100 each. One of these posters, called "Di Faced Tenners," recently sold at Bonham’s for £24,000. This means the work appreciated at a rate of 521% per year. Other Banksy works have generated similar returns.